With a wealth of experience in international tech, media, and advertising –and an expansive background of entre- and intrapreneurship– Donnovan decided to act on his passion to accelerate the traditional approaches to global humanitarianism: through innovation and collaboration...
With a wealth of experience in international tech, media, and advertising –and an expansive background of entre- and intrapreneurship– Donnovan decided to act on his passion to accelerate the traditional approaches to global humanitarianism: through innovation and collaboration.
In 2015, he founded Overture to leverage his connections, and to foster dialogue and partnerships, with the ultimate goal of encouraging development of technology solutions that will improve the lives of humankind.
Before forming Overture, Donnovan was the 4A´s first-ever external appointee. As Chief Advisor of Digital Media and Innovation, he guided the 96-year-old organization and its 800 member agencies in all digital media matters.
In 2010, as VP of Strategic Development for Tribal Fusion, he expanded the firm´s digital marketing industry revenue, reach, and leadership, and built an internal startup: Firefly Video, a calculated video-ad network leveraging site relationships to bring personalized service to brand advertisers worldwide. As Firefly´s President, he steered the site’s global launch in nine countries, establishing offices throughout North America, Europe, Asia, and the Middle East.
Earlier in his career, Donnovan built his own agency, Performance Bridge (with clients such as American Express, ESPN, Coca-Cola, Financial Times, AOL, and Sony/BMG), while he managed brands (e.g., Tanqueray, Fast Company, Bank of America, Reuters, and McDonald´s) at Deutsch Advertising and DDB Worldwide.
As an industry expert, Donnovan has been featured in VentureBeat and MediaPost, and as a CNBC contributor. He has lectured about media and technology at Columbia Business School and in Paris at Sciences Po University and Université Paris Dauphine. He has a Bachelor’s in Political Science and Journalism from St. Bonaventure University, and an Executive Education Certificate from Wharton Business School.
Donnovan splits his time between NY and London. He is thrilled at the partnerships and support Overture has already inspired.