Changing the World One Story at a Time: Overture and VICE Media Join Forces to Tell Global Stories about Others’ Efforts to Advance the Cause of Human Good

 Vice, Jodi Hilton for Overture

Vice, Jodi Hilton for Overture

NEW YORK, May 22, 2018 – Overture and VICE Media LLC announce a partnership to help brands create and distribute innovative content that drives awareness and action toward global humanitarian causes. Overture has 50 organizational members (and growing) which include Johnson & Johnson, Spotify, IRC, UN Women, USAID, and World Policy Institute. VICE, the world’s leading youth media brand, brings award winning program to over 80 territories worldwide across mobile, digital, and linear platforms.

Overture brings relationships (those with stories to tell) and content development expertise to the partnership with VICE. As Overture’s partner, VICE will bring its reputation and resources for producing compelling documentaries and news – to provide affordable access to digital/film production services and distribution to a wide variety of channels. VICE properties include: Viceland (a Canadian/US Millennial-lifestyle network); and the HBO programs Vice News Tonight (nightly field reporting of global news and stories about US politics, technology, the environment, the economy, and popular culture) and Vice, an Emmy-winning weekly documentary series.

Explains Overture CEO and president Donnovan Andrews: “This relationship with VICE will enable Overture to help organizations in the social impact space to get the word out (in new ways) about the good they’re doing in response to some of the world’s biggest challenges. VICE offers a depth of production talent and an award-winning distribution platform that reaches Millennials, a generation that’s inheriting the world and showing their activism every day. It’s a big opportunity for brands, as well as for NGOs, seeking to share stories out about how their organizations are working to improve lives worldwide. The people we’ve been talking with at VICE are excited about this new role as an agent of societal change by supporting Overture’s mission.”

About Overture
Overture is headquartered in New York. Our goal is to advance and curate the intersection between technology and humanitarianism: Digital Humanitarianism™. We foster periodic gatherings to establish meaningful dialogues, and to strategically activate the development and support of regional and global tech solutions to help solve issues plaguing humanity. www.overtureglobal.io

About VICE
VICE is the world’s leading youth media brand. Launched in 1994, VICE is on pace to bring its award-winning programming to over 80 territories worldwide in 2018 across mobile, digital, and linear platforms. VICE operates an expanding international network of digital channels; a television and feature film production studio; an Emmy-nominated international television network, VICELAND; an Emmy-nominated weekly newsmagazine show on HBO; a nightly news series on HBO; an in-house creative services agencies and branded studio; a magazine; and a record label.
 
VICE's award-winning programming has been recognized by the Academy of Television Arts & Sciences, Peabody Awards, Sundance Film Festival, PEN Center, Cannes Lions, Frontline Club, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard awards, and Webby Awards, among others.

 

Media Contact:
e: info@overtureglobal.io